If you've lived in a cold climate, you know the common advice is to turn on you faucets and let them drip just a little bit so the pipes don't freeze. Keep things moving just enough so the pipes don't freeze and burst. You push up your water bill a bit, yet ask anyone about the repair expense for burst pipes.
There are organizations out there where the pipes are about to burst. To survive they need to keep a trickle of activity going in some important areas that might be freezing right now: strategic intent, customer relationships and service, and end-to-end integrity.
Survive with intent to succeed another day.