A blog about business metaphysics through the lens of brand and experience strategy. Eliminate unjustified assumptions. Be intentional.
Saturday, June 3, 2017
New Value Chain for Carbon
Let's talk about carbon and value creation for a
moment. Which is economically more interesting: $30 for a tank of fuel, or
$30,000 for the same tank filled with printer ink? Both are distillations of
complex hydrocarbons. Once you burn hydrocarbons as fuel, they are gone.
Alternative: hydrocarbons are the best material and substrate for additive and
distributed manufacturing and a 3D-printed world. When used this way carbon
remains sequestered and the hydrocarbon extractors and producers get a higher
value for what they make as is the case for printer ink... and you can own the
molecules and materials in perpetuity. Example: I really don't need the plastic
lenses in my eyeglasses forever, I need them as long as the prescription lasts
or the lenses are clear and useable. I should be renting them and then giving
them back for a new use after I'm done with them - cradle to cradle; circular
economy. Extracted material from the earth is called a "wasting
asset" in accounting - wasting by not being extracted and used. In this
new view, the real waste is uncoupling complex carbon materials through
combustion and burning them out of existence. We have energy substitutes coming
online to make this higher value supply chain possible. Let's keep going.