We trade our time for many things; sometimes we barter, sometimes we temporarily store the value of our exchanged time in an invention we call money. We also give our time away; sometimes with intention, sometimes indiscriminately.
Business is about the creation and transfer of value - and adding value to time. Can you do something faster? Can you enhance the quality of the time you have? Business exchanges your current and stored time value for many collective hours someone else has spent distilling an offering into something you'd rather not spend your time doing yourself, or provides an exemplary experience in compressed period of time, or delivers a transformation that actually gives you more time.