I just watched again the catalyst for this core idea by replaying a segment of the series "A Glorious Accident: Understanding Our Place in the Cosmic Puzzle" by Wim Kayzer. In his interview with philosopher Stephen Toulmin the the phrase "unjustified assumptions" is evoked as the result of his experiences in the classroom of Ludwig Wittengstein.
What a tremendous professional tool. Stripping away assumptions that are no longer relevant, or in the context of use are weak or no longer needed -- and in setting these assumptions aside, provide the ability to focus on what remains.
The trick is to deliver this news (that a few things you thought were real, really aren't anymore) in ways that help people embrace a new fitness landscape. All too many times I've seen a heavy hand deliver a pronouncement about a "new reality" that is disruptive, while it is far more effective to do what the sculptor does: remove the excess stone (unjustified assumptions) to reveal the form within (the new streamlined business model and approach).
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